We’re often encouraged to look for a perfect partner, and this common assertion might lead you to wonder just how good is good enough. As it turns out, there are pros and cons associated with waiting for the ideal person, and there’s a moderate strategy that might be more useful. Being too flexible about the […]
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In 2023, my publisher offered me $5 million to write my next book.
I said no.
From 2016 to 2022, I was in full-blown author mode. Writing, touring, promoting. It felt like one never-ending deadline—and by the end of it, I was completely burnt out.
By 2022, I felt drawn back to entrepreneurship. The creator space had changed dramatically. AI was emerging. Everything was moving fast—and writing a book all of a sudden felt like the slowest, least relevant thing I could do.
The problem was, I was still on the hook for another book. A big one. With a massive payday.
I had an impossible decision to make: Turn down the money and work on what I want? Or take the money and spend the next year or two cashing the checks?
My agent warned me: “If you don't write this book, there’s a very good chance they’ll cancel the contract. You’ll lose the $5 million. And you’ll have to return the $1.25 million they already paid you.”
Let me tell you: It does not feel good to give $1.25 million back to somebody after they’ve given it to you.
But I knew the book wasn’t the move. By this …
